Online Marketing Strategy for Conscious Entrepreneurs

By Ingrid Cliff

 Most business mums are conscious of the environment. We dutifully take 3 minute showers (less if we have a crying toddler in tow), buy recycled loo paper at least until the first bout of gastro in the house when we revert to something less resembling sandpaper and tell ourselves that dishwashers use less water than regular washing up.


One thing that most small business owners forget with all of this focus on the environment is their own personal energy conservation. It is nothing for a business mum to try and cram in a few hours after the kids are asleep - even if their eyes need superglue to remain open.

Business mums take multi-tasking to a whole new level. It's a common occurrence for business mums to be busy jotting to do lists in their 3 minute showers or on the loo. You know you have a problem though when you find yourself using the mashed potato and green beans to work out the layout for your next advertisement.

But when you are a business mum your personal energy

Read more: Energy Conservation Isnt Just For Lightbulbs In Small Business